Business books can be hard work sometimes. And when they are often about motivation and teaching change management skills, that’s not good.
So when one cuts through, it’s worth mentioning. The Business Playground looks ‘zesty’ and is co-written by Dave Stewart, so that immediately draws you in. But when you realise you’ve bought a book about business from a rock guitar legend, you might start to question it as being as logical as key cutters and shoe repairers always being in the same shop (why is that?).
However, open the cover, give it a few pages and bingo; inspiration and motivation abound.
A lot of cutting through conventional thinking and with it making sense in a memorable way to help marketers improve their strategic decision making.
There’s also a website. www.business playground. Get involved.