So when exactly are you allowed to talk in a library?

Libraries are about books right?  Wrong.

Libraries are about finding information?  Not quite.

Libraries are about transferring learning and knowledge to others?  That’s more like it.

Once you broaden this final positioning for a library’s core purpose, different ideas for how you transfer this information start appearing. So this library in Canada’s idea of lending out a real person, someone with expertise in the subject, who can talk and explain things to the borrower becomes a more obvious solution.

The simplicity of this solution is compelling.

However it was only by refining and really understanding the essence of what people want from them, that this library were able to get to this unordinary proposition.

We like the thinking-what do your customers really want from you?

For more, visit

Posted by Ajai Ranawat, Lexden

To hear more about our approach to achieving unordinary propositions, please contact or You can also follow us on @consultingchris or contact us on  T: +44 (0)20 7490 9123 | Kingsbourne House | 229 – 231 High Holborn | London WC1V 7DA


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