Libraries are about books right? Wrong.
Libraries are about finding information? Not quite.
Libraries are about transferring learning and knowledge to others? That’s more like it.
Once you broaden this final positioning for a library’s core purpose, different ideas for how you transfer this information start appearing. So this library in Canada’s idea of lending out a real person, someone with expertise in the subject, who can talk and explain things to the borrower becomes a more obvious solution.
The simplicity of this solution is compelling.
However it was only by refining and really understanding the essence of what people want from them, that this library were able to get to this unordinary proposition.
We like the thinking-what do your customers really want from you?
For more, visit http://bit.ly/qssowt
Posted by Ajai Ranawat, Lexden
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