Each day we are bombarded by thousands of advertising messages. But just how many of them do we actually consume? We decided to collect just one example of a communication every day and explain why it had caught our attention.
The full set are available on flickr (consultingchris), but each month we will showcase our favourite pieces; most engaging communication, most compelling idea and best media placement. Here are November’s offerings for your consideration.
BEST MEDIA PLACEMENT
Monday 7th November 2011 – Network Rail
This is a safety ad at Victoria station from Network Rail. I really liked the briefcase and wallet detail which softens the ‘white outline’. Having spent time in Turkey I saw how you make ambient and outdoor work really well. The UK lacks creativity in this space. Or maybe it’s health & safety restrictions!
MOST ENGAGING COMMUNICATION
Tuesday 15th November 2011 – Volkswagen
Lovely piece of comms from VW. As a previous owner of 3 different soft tops, it caught my imagination and reminded me of racing around in my Spider and how much I miss it. I’ve got a feeling, thanks to Instagram 1974, we are going to see many 70’s styled shots in ads as well over the next year or so.
MOST COMPELLING IDEA
Tue 29th November 2011 – Innocent
This idea came out last year, and I am glad to see it back on the shelves at Boots. I can never quite get over the price barrier of an Innocent smoothie but as these have a charity donation and you get a free egg cosy, why not. They remind me (and I hope I am not alone here) of the Flumps from children’s TV in the 80’s. Great idea and the most unique way I have ever seen for a drink to achieve stand out on the shelf.
Posted by Christopher Brooks, Director Lexden.
Lexden is a marketing strategy agency which creates unordinary propositions which motivate customers and deliver commercial advantage for brands. To discuss how our approach can help you with your burning platforms, contact christopherbrooks@lexdengroup.com or ajairanawat@lexdengroup.com, or call us on T: +44 (0)20 7490 9123, M: +44 (0)7968 316548. And you can follow us on Twitter @consultingchris.
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