Unordinary Thinking No.10 – Lena from Copenhagen

Lena Andersson wanted to find a way of combining her love for her home town of Copenhagen with running. So she decided to start jogging tours of the city. It may seen an obvious thing to do, but it’s the ability to turn her two passions into a business which demonstrates unordinary thinking.

It’s a hit and tourists are booking up Lena so they too can combine their loves of ‘off the beaten track sightseeing’ and running. By keeping up with her 6.30min/km pace, customers can head off to unseen areas or join Lena for her different perspectives tour; such as the 7am business run.

And as Lena says, “it keeps me energised for the whole day”, much more than her shipping executive job ever could.

Posted by Christopher Brooks

Lexden is a marketing strategy agency which creates unordinary propositions to motivate customers and deliver commercial advantage for brands.

For more information on how we can help you, contact or, or call us on T: +44 (0)20 7490 9123. And you can follow us on Twitter @consultingchris.

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