Each day we are bombarded by thousands of advertising messages. But just how many of them do we actually consume? We decided to collect just one example of a communication every day and explain why it had caught our attention. Here are September 2011’s offerings for your consideration taken from ‘A Marketers Diary 2011-2012’.
BEST COPYWRITING
Tuesday 6th September 2011 – Extra chewing gum
The copy is exquisite. You can hear Ben’s voice when you read it. Yes, it’s that authentic. They’ve really understood the proposition and creatively dramatised it. Lovely ad and a great ambassador in Ben who is seen as Farm stock turned adventurer rather than reality TV star come good(what was the name of that island on BBC’s Castaway again?). Visit http://www.worthchewingover.com to read the copy in full. There are also other executions.
MOST TIMELY MEDIA
Saturday 17th September 2011 – Wickes
In my market town, you don’t often see much transport media. So when this drove by early Saturday as I walked across town I noticed it. And do you know what – the very next day I found myself in Wickes looking for a storage unit – coincidence?
By the way Wickes is not a place you will find small storage units.
BEST PRODUCTION OF A TV AD
Sun 18th September 2011 – Virgin Airlines
I love the production values and humour in this Bond inspired ad. In fact, I say shhh at home when it comes on. I don’t think I say that for any other TV ad. Just great. And of course it makes me feel that Virgin is a cooler airline for me to consider. Image links to video of ad.
From ‘The MarComms Diary 2011-2012’. http://bit.ly/tOZ48B
Posted by Christopher Brooks, Director Lexden.
Lexden is a marketing strategy agency which creates unordinary propositions which motivate customers and deliver commercial advantage for brands. To discuss how our approach can help you with your burning platforms, contact christopherbrooks@lexdengroup.com or ajairanawat@lexdengroup.com, or call us on T: +44 (0)20 7490 9123, M: +44 (0)7968 316548. And you can follow us on Twitter @consultingchris.
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