How Samsung uses technology to keep drivers ‘Eyes on the Road’

For many drivers, a mobile phone is a car crash waiting to happen. Samsung thinks it can change that. 

Texting while driving is becoming a big barrier to road safety. In the US, text messaging while behind the wheel makes a crash up to 23 times more likely, and yetover 77% of young American adults believe they’re capable of doing so “safely.” That frightening gap means people aren’t merely unaware of the danger; they’re in denial.

Samsung, however, has a mobile phone app attempting to fix the problem.

The mobile phone giant just launched an Android app called Eyes on the Road, a game that prevents users from using their phones in potentially harmful ways (for instance, texting) while driving. When active, the app determines the speed at which a user is traveling in order to gauge whether that user is in a moving vehicle or not. At and above roughly 20 km per hour or 12 miles per hour, all phone call, text, social media and other notifications are hidden. Only when the user has reached his or her destination (detected when a user’s phone has been idle for 10 minutes) are notifications revealed. The user can also manually deactivate the app.

eyes on the raod

Click to read the original expanded article from Quartz.

Posted by Christopher Brooks

Lexden is a Customer Strategy Agency | We put customers at the start and the heart of marketing strategy

We work with brands to attract and retain happy customers | We achieve this by helping them to understand what makes their customers tick, building memorable customer experience strategies and creating engaging customer value propositions.

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