This is a new concept from http://www.Wheelz.com. We feature it because it;s tranferable to countries like England with a simple ‘.co.uk’ adapt.
This American based set up brings together students without cars and those with cars. And through a shared car scheme provides the owner with cash and the student needing a car, with wheels.
This is a great example of an unordinary proposition where ‘a dead asset’ is being made to work harder. This is a trend we have seen in areas of Europe and hope to see more from inspirational entrepreneurs making more out of what they already have. Take 2 minutes to look at the promotional video.
Posted by Christopher Brooks
Lexden is a marketing strategy agency which creates unordinary propositions to motivate customers and deliver commercial advantage for brands.
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