Earlier this week, we hosted an impromptu gathering of CX leaders for an afternoon tea and a chance to share best practice and trade battles scar stories. One of the areas discussed was the growing number of Customer Experience events and conferences now running.
Some said they went often, some not at all. But all agreed there are so many now it’s difficult to keep on top of what’s happening and which events you will get the most value from.
We worked out that if you attend all events you would need a budget of more than £200,000 and over 100 days on the road each year. Increase the budget and you could be travelling from Dallas to Dublin to Dubai to furnish your CX knowledge banks!
With Customer Experience being such a popular and potentially profitable business model, the signs are that the conference circuit will only be getting busier!
Which is why we have decided to compile a complete list of all Customer Experience events provided by event promoters and vendors in one place. That way anyone thinking of attending can compare and plan where to go more easily.
Initially, it will be a listing with some basic criteria highlighted (e.g. sectors, top speakers, location, dates of events, prices, formats, link to websites etc.). But over time we intend to extend the criteria and gather ratings and opinions from those who attend. All of which should allow anyone looking to attend an event a more informed decision.
If of interest to you, sign up and we will send you the listing.
We will be producing a free quarterly listing of what CX events are coming up. We may eventually set this up on our website with filters so you can search based on sectors, dates, prices etc. Our first listing will be released later this month.
Why attend CX events at all? We support attending the right events. Having spoken and attended before, I know if you pick the right event it will be jam-packed with insight, ideas and inspiration. You can meet some wonderful people in CX there who are generous with the benefit of their experience and will walk away with learning relevant to your business challenges. All of which adds up to a day well spent.
But pick the wrong event and you could be listening to other people’s worlds failing to connect them to yours, feel passively sold to by vendors, find yourself edging into a corner to lunch away from the over-networking crowd and eventually decide that the ‘not quite so urgent’ email needs immediate attention and leave early.
So why are we doing this? We are independent Customer Experience Consultants and not associated with any group or vendor running these events. Those who know us know we like to help those in CX improve their skills, what they do and what positive change they deliver. So, whenever we see the opportunity to do this we endeavour to help.
Lexden delivers effective customer experience solutions for clients serious about sustainable customer relationships.
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