We had record numbers of views of a blog we published a few weeks ago: Three cheers for Wonga
I was really happy to subsequently be asked by Wonga to write a guest post about “anything I wanted”. Never had that before.
It really feels that the marketing success story of Wonga is being drowned in the hyperbole and groupthink perpetrated by MPs and the like.
The fact that 92% of existing customers would recommend Wonga to their friends is, I feel, an important part of the debate.
So that’s what I wrote about-a financial services customer proposition which gives customers what they want and the type of thing which the banks and existing players should be emulating.
Here it is…(sorry about the scary picture)
Lexden is a marketing strategy agency which creates unordinary propositions to motivate customers and deliver commercial advantage for brands.
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