Unordinary Thinking No.8 – Wheelz

This is a new concept from We feature it because it;s tranferable to countries like England with a simple ‘’ adapt.

This American based set up brings together students without cars and those with cars. And through a shared car scheme provides the owner with cash and the student needing a car, with wheels.

This is a great example of an unordinary proposition where ‘a dead asset’ is being made to work harder. This is a trend we have seen in areas of Europe and hope to see more from inspirational entrepreneurs making more out of what they already have. Take 2 minutes to look at the promotional video.

Posted by Christopher Brooks

Lexden is a marketing strategy agency which creates unordinary propositions to motivate customers and deliver commercial advantage for brands.

For more information on how we can help you, contact or, or call us on T: +44 (0)20 7490 9123. And you can follow us on Twitter @consultingchris.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s