Unordinary Thinking No.8 – Wheelz

This is a new concept from http://www.Wheelz.com. We feature it because it;s tranferable to countries like England with a simple ‘.co.uk’ adapt.

This American based set up brings together students without cars and those with cars. And through a shared car scheme provides the owner with cash and the student needing a car, with wheels.

This is a great example of an unordinary proposition where ‘a dead asset’ is being made to work harder. This is a trend we have seen in areas of Europe and hope to see more from inspirational entrepreneurs making more out of what they already have. Take 2 minutes to look at the promotional video.

Posted by Christopher Brooks

Lexden is a marketing strategy agency which creates unordinary propositions to motivate customers and deliver commercial advantage for brands.

For more information on how we can help you, contact christopherbrooks@lexdengroup.com or ajairanawat@lexdengroup.com, or call us on T: +44 (0)20 7490 9123. And you can follow us on Twitter @consultingchris.

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